When we met the Artrooms project, we immediately believed to have in common the enthusiasm for some passions, like the one for the art, and to have the same various goals, such as making the art accessible to a wider number of fans and artists.
Therefore we were immediately involved in the idea of gathering together different artists in a single website, being them emerging or established and giving them the possibility to introduce themselves, combined with the opportunity for all the art lovers to appreciate and eventually purchase or rent the art with a few clicks.
We will offer the possibility to the Artrooms artists to literally display their works in our miLoft Art Gallery, giving them the opportunity of an important address in Milan.
At the same time miLoft guests or our many partners and visitors will get to know and appreciate the artists. They will also have the chance to buy or rent the art by getting preferential treatment reserved for them by Artrooms .
Artrooms is a web platform that wants to make the art world democratic. The mission of Artrooms is to put back Artist and Artlover at the center of the art system. These two actors are the real protagonists, on which, all professionals who work in the art system, should focus. On one hand, we have the artist, who will manage a virtual gallery, an alternative to the common channels of visibility in the art world; the artist will have the opportunity to exhibit their work with innovative ways and to widen their target market. On the other hand, we have the Artlover (person or company), the one that, in a simple and immediate way, wants to buy or to rent quality artwork to enhance the space in which to live or work. The partnership with miLoft starts from the continuous research by Artrooms of "unconventional" locations where you can help and stimulate this meeting, between Artist and Artlover.