The dynamic and ever evolving Miloft concept provides quality accommodation with a perfect union of comfort and design both indoors and outdoors on its large terrace. Creative initiatives will enrich and enhance your stay. For anyone who loves or is involved in design. Whether you work in the field of design or are simply design aficionados Miloft gives you a chance to play an active part. The room is also a showcase for the details that miLoft has chosen to ensure excellence, an intimate and reserved place where you can calmly enjoy all the specific functions of the furnishings and fittings and fully appreciate the artistic flair , the design and the attention to detail. We invite the guests to enjoy the comfort of their stay, even if it is only short, and to learn about the companies, the designers, the history and the characteristics of their products. All this can be done simply by making use of the products themselves. Last but not least, should our guests wish to purchase any the gadgets or furnishings they have enjoyed they can take advantage of the special conditions that our partners reserve for Miloft guests.
All miLoft guests who work in the field of design (architects, designers, planners or buyers/customers) will be free to meet and to interact directly with our partner companies to obtain more information on the products and to maybe set up further projects with them. The meetings can be arranged in our cozy meeting room if you wish. During the summer months the meetings can take place in our rooftop garden where our guests can relax amid our original furnishings. The rooftop garden may also be used as a setting for installations, performances and for lively and creative events often shared with our partners.
The miLoft dream is also to become an incubator of ideas and initiatives. The challenge will be to amaze and engage with simplicity. Under this auspice, the project contaminACTION was born. ContaminACTION is an activity through which miLoft is positively contaminated by the creative presence of external companies.
miLoft guests can share the excitement of the initiative and, at their discretion, they can foretaste the previews or interact with the companies themselves. The common areas and especially the rooftop are the main stars, that are transformed into an exclusive widespread showroom, "invaded" by the products that companies will show in a curious and unusual way. It is aimed at dynamic and creative companies that are looking for unconventional "containers" where to exhibit, receive their selected customers and involve them with imagination.
In September 2015, we started with Mina Buenos Aires, a well-known footwear company in Bologna, with the presentation of the Spring/Summer 2016 collection. A success of colour and people, curiosity and results, contacts and appointments, with both estabilished customers and some miLoft guests staying in Milan for the same reason, being the White Show and the Fashion Week. We will continue selecting fashion and design companies, but not only, also the ones who will perceive the contaminACTION project as an unusual and exclusive opportunity.